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You’ve probably heard it called EMPORIO ARMANI blueE TASSEL HEELS, evening shoe, stiletto heel stunning – after all, that’s what it’s known by in most of the business world.

Here at Access, we call it client success and we have an entire department dedicated to it.JCrew 168 Caged Flats in Snakeskin Printed Leather shoes 6.5 ivory black silver

Or you could call it member success. While not a buzz word, this would be just as relevant a term.

What am I talking about?

All these describe the idea that companies should strategize their business plan with the end user in mind. And little by little,Vionic Mens Brown Walking shoes Size 10 (264079) it has taken over the business world mindset and become the preferred way to gain an audience’s loyalty – and all the benefits that come with it.

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In honor of mothers everywhere (including mine who's been a mom for 71 of her 90 years), I’d like to share some life lessons learned from the mother hen herself – and how they can be used as best practices in running a successful membership discount club or loyalty program. VANS Bold Ni CREAM WHITE MEN'S VN0A3WLPVLK1 LEATHER

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The term “generation” refers to a group of people born around the same time that share similar experiences and other commonalities.

Over time, there have been various studies done to compare generations on an array of topics. And we are about to add a little comparison of our own to that list.NIKE Kids Jr Hypervenom Phelon II Fg Soccer Cleat

Given what we do here at Access (loyalty, loyalty and more loyalty); we thought it’d be interesting to dip into our stats pages to see how the thoughts, habits and values around loyalty compare throughout generations.

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Some businesses seem to have it made. They have a faithful following that only seems to grow year after year.

While it may seem effortless to big brands like Apple, Trader Joe’s, Starbucks and maybe even your competitor down the street, that’s just because you can’t see the thought and care that goes into their loyalty strategies.Lacoste Marina 119 1 CMA Leather Men's Casual Sneakers Black 7-37CMA0052312 L

In fact, you can build your own wildly successful loyalty program by hitting the right notes for your organization and members. Odette e Odile shoes 739874 BrownxMulticolor 23cmHint: “right” could mean something very different for you than it does for other successful businesses.

There are a lot of reasons an association might want to build a new member benefits platform.Yeezy Boost 350 V2 “STATIC” 2018 ITEM NUMBER 874-27 Some are attempting a formal loyalty strategy for the first time. Some may not be seeing the results they want and are beginning to rethink their solutions.

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We talk about customer loyalty a lot here on the Access blog. Not surprising, given that this is indeed a "loyalty blog."
 
When it comes to the topic of customer loyalty, however, we like to draw as much and as often as possible from what's happening in the real world. Using real data. In the pursuit of real results. Authentic Richmond boots for autumn spring season - Size Eur 36, US 6
 
Matisse Womens scout Suede Almond Toe Over Knee Fashion, Midnight, Size 7.0And while some principles around customer loyalty tend to remain the same, it's always the data that helps us distinguish between the truth and what is merely "conventional wisdom."
 
That's why every year we lend our loyalty community a helping hand by gathering every relevant bit of customer engagement and loyalty data we can find.Adidas Yeezy Boost 700 Wave Runner Grey Since new data emerges all the time throughout the year, we update these statistics at least monthly, if not more often, so be sure to bookmark or subscribe to our email.
 
Note: the stats below and others from recent years can be found as always on our Ultimate Collection of Loyalty Statistics .PLEASER Adore-702UV Series 7 Heel Sexy Exotic Platform Slide As we've done in years past, we'll continue to provide a link back to the original source of the data for your convenience. And if you have relevant information you'd like us to include, don't hesitate to drop it in the comments.
 
Enjoy!